Since their foundation, Opal Products, or simply ‘Opal’ nowadays, have provided world-class home and car air-freshener products to a variety of prestigious retailers across Europe.

Following our #ProductProfile with the incredibly popular Little Tree air-fresheners, this latest feature focuses on one of the first products that Opal started to supply, and provides a bit more history behind the ‘California Scents’ brand and the quality of their products.

California Scents - The Brand

California Scents was founded in 1993, when the first Spillproof canister rolled off the production line. Since then the company has grown into a global provider of high quality air freshening products. The company has two business units, consumer packaged goods and professional and janitorial products. Based in Irvine, California, the company is a leading manufacturer of air freshening products for homes, offices or cars and even offers a special line for pet owners! Now over 20 years old, the company is continue to develop across the world, as their products become commonplace in the supermarkets, petrol stations and other retail outlets alike.

What makes the product so special?

California Scents aim to capture the most interesting aromas on earth, packaging that freshness, and introducing that into everyday life. Every scent is hand-crafted by California Scents and for more than 20 years they have expanded from just six fragrances to an extensive current assortment, with each scent holding a distinctive place within the California Scents family.

What we think…

James Newcombe, Director at Opal, commented on the history of California Scents and Opal, but also the popularity of the product in the United Kingdom and Europe.

‘‘The first order we had with California Scents was back in 2008! And since that first sale to a small Independent fuel forecourt, we have seen the continued popularity of the California Scents brand. It’s now common place to see a whole host of California Scents products in petrol stations across the United Kingdom, however even more impressive is the take up from the large retail outlets including; The Range, Halfords and many more. The success of California Scents in the United Kingdom and Europe, has been extremely pleasing for us here at Opal, and we’re eagerly anticipating the continued progression of what is a fantastic brand with some equally impressive products’’.

What our Customers think…

Ryan Caulton, The Range, commented on their California Scents order with Opal, and the Opal service in general:

‘’We had our first delivery with Opal products on the 14th October 2013 and currently we purchase 4 California scents products with them so it is quite a small range. Opal are an extremely friendly company to work with and are more than happy to work out solutions to any issues we may have.

To give an example Opal helped us with clip strip lines where they have resourced new boxes to help achieve how we wanted this delivered. As a business we operate a 7 day lead time on our DC so at the moment we do not utilise their quicker lead times. However it’s comforting to know that these quicker lead times do exist. For retailers, fulfilment is a big issue as without stock you cannot sell the products. This year opal are showing 100% for their fulfilment which is a huge positive.

I would wholeheartedly recommend Opal based on their current performance and service. Opal’s service levels are excellent with 100% fulfilment, on time deliveries and they provide first class communication’’.

To find out more about the California Scents range here at Opal, along with our other products click here

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